Your new homepage design is a big step up. But your current site quietly earns a lot of your Google traffic behind the scenes. This is our plan to bring your whole site into the new look while protecting every ranking — and adding AI-search visibility and YouTube on top.
The redesign wins everything a customer sees. Your current site wins almost everything Google sees. The goal is simple: launch the better-looking site without giving up the search traffic you've already earned.
Re-skin, don't reduce. We rebuild the whole site in the new design — keeping every page, every ranking signal, and the same web addresses — instead of replacing it with a single new page. That's how the new look becomes pure upside.
Every page Google already ranks gets rebuilt in the new design and kept at the same web address. Nothing gets dropped or orphaned — so the rankings come along for the ride.
If a redesign replaces the old site with just one new page, Google slowly drops the pages that disappeared — and the phone gets quieter a month or two later, right when it looks like the new site should be helping. Keeping every page and address is exactly what prevents that.
We format your FAQ so Google can show your answers directly in search — and so AI assistants can quote them.
We connect your real Google reviews so your star rating can show up right in the search results — something your current site doesn't do yet.
Quicker load times (which Google rewards) and richer content so each page ranks for more of what homeowners actually search.
More and more homeowners ask an AI assistant — ChatGPT, Google's AI answers, Siri — "who do I call for water damage in Cary?" The AI names two or three companies and stops. We make sure you're one of the names. It's called GEO, and almost no restoration company in the Triangle is doing it yet — so there's a real first-mover advantage here.
We keep all the behind-the-scenes data that powers your local rankings, and add what's missing — so Google can show your hours, services, service area, reviews and FAQ right in the results.
We make your facts easy for AI to read and trust, and make sure you show up in the places AI assistants pull from — so you get recommended, not skipped.
Research into how AI assistants choose who to cite is clear: a few things move the needle most — and your business already has the raw material for them.
An expert quoted by name — Jake, on camera
Real facts & figures with sources
Trusted, well-known sources linking to you
Clear, plain-English answers to real questions
This is exactly where your YouTube videos and your IICRC expertise give you an edge a faceless competitor can't match.
Putting Jake's expertise on camera isn't just good for trust — it's one of the most powerful things you can do for both Google rankings and AI search. Here's how the same videos work twice.
Your videos placed on the homepage and on the matching topic pages, set up so Google understands what each one is about.
A transcript under each video, and the video shown next to the matching FAQ answer — helpful for visitors, Google and AI all at once.
A simple "Resources" page that gathers your videos in one place and builds its own rankings over time.
Producing the videos is a separate part of our work from setting them up on the site. This plan covers featuring and optimizing the videos — and we're glad to talk through a video plan whenever you're ready.
A clear, careful path from your current site to the new one — with your rankings protected at every step and a close watch on the numbers after launch.
We map every page on your current site, note what's ranking, and gather your photos, reviews and Google Business Profile access.
We turn the new homepage look into a full set of page styles — for town pages, service pages, project stories and more.
We move all ~50 pages into the new design on the same web addresses, with fresh, locally relevant content on your town pages.
We carry over and upgrade all the behind-the-scenes data, connect your reviews and FAQ, and set you up to be found by AI assistants.
We add your YouTube videos across the site with transcripts and links, wired in for maximum search and AI benefit.
We test everything, launch carefully so no traffic is lost, and watch your Google numbers closely for the first month to confirm it all held.
When we kick off, here's all we'll need from you to get started:
Access — your website host and Google Business Profile.
Your reviews — so we can feature your real Google ratings.
Final photos — your crew, trucks, and before/after work.
Your videos — the YouTube videos, or a go-ahead to plan them.